Rage for Good
The 4U Rage Festival machine is now running at full steam as preparations for South Africa’s biggest youth festival hit top gear. However, preparation for the festival is not all about the two weeks of non-stop partying, it is also about giving back. G&G Productions has always supported charity causes over the years but in 2012 the company created their own initiative entitled ‘Rage 4 Good’.
Rage 4 Good is more than just a fire and forget financial contribution, where a CEO smiles for the camera whilst presenting an oversized cheque to a charity of their choice. It is about getting the company and Rage goers involved. For the first time, a Rager had the option of either purchasing their 4U Rage Festival passport or they could earn it. Earning a passport meant they had to put in hours of labour to enrich and improve the lives of those at selected charities.
G&G Productions selected charities that resonated with them, thus it was only natural to select those who are educational based. The charities chosen are:
The Matjele Project. Based in Soweto, this cause is headed by local champion Julia Mokoena. Located on a dusty corner and operating out of three shipping containers, Julia offers a refuge for mainly child-headed households before and after school where they are given a nutritious meal and a safe place to study or for the younger ones, to play. Rage 4 Good assisted with the building of a proper washing up basin to help prepare the meals and improve sanitation, building of a toilet block, painting of the containers, a clean up of all the glass and rocks from the area, a jungle gym for the kids to play on and the planting of a vegetable garden to provide a constant and sustainable source of fresh vegetables.
Chief Albert Luthuli School. G&G Productions has grown over the years and a large portion of their success is attributed to the events held in the Ballito region. Over the years G&G has always done a lot to help local economic development in the area but with the new drive, Rage 4 Good, it was only natural to assist a project in the KwaDukuza municipality. Issues that hampered the school were mostly administration related and a severe lack of staff facilities. Rage 4 Good assisted with both the sorting out of the back dated water and electricity bills and clearing through of the administration. This allowed power to be reconnected and fresh water to resume, essential in the ablution facilities. The ‘Berlin wall’ dividing the school hall and school building was also removed, allowing students and teachers free flow between buildings. Although a seemingly small inconvenience, the joy of its disappearance was evident on all those who were there. In addition a general tidy up of the entire area was done, removing rubbish, glass, stones and dead trees to improve the overall appearance and safety of the school.
Rage 4 Good was a way of showing Ragers a side of the community that they never really get to see. Feedback was quite heart warming as some of the Ragers went onto get further donations such as food and blankets from their classmates. Comments were encouraging as the Rage 4 Good crew felt that they had made a difference in the lives of someone who really would appreciate and benefit from the efforts.