17 March 2016
Starting at 8am


The Venue
17 High Street
Melrose Arch, Johannesburg

Connecting Youth & Brands #YCON16

Student Village is offering a unique marketing insight into SA's youth, taking you into the world of the Afrillennial (African Millennial).

With an array of industrial experts, celebrities, international speakers, research and stories from students, delegates will be getting a rich insight into this elusive market.

Student Village has over 14 years' experience in understanding students as well as taking big brands to the youth market.


Master Classes from industry experts


CEO Student Village

Ronen Aires is an entrepreneur, a youth specialist, public speaker and general lover of life. Ronen Aires is the founder and CEO of Student Village, one of the country’s most successful student marketing companies. Ronen left the corporate world 14 years ago to start Student Village. He chairs and supports a number of entrepreneurial organisations and is a huge supporter of youth development.

Mike Stopforth

CEO Cerebra

Mike is founder and CEO of Cerebra, Africa's social business authority helping corporate brand's navigate the challenges and opportunities of the social era of business through our Insights, Advisory, Academy and Agency offerings. Mike has spoken at over 300 conferences, corporate functions and industry events both locally and abroad on the subjects of social media, social business, consumer behaviour, communication, marketing, advertising and branding.

Khuli Chana & Refiloe Ramogase

Founders Maftown Heights

Khuli Chana is a multiple award winning hip hop artist. He is the only hip hop artist to have won the coveted SAMA Album of The Year award. Refiloe Ramogase is the youngest South African Music Awards (SAMA) chairperson. He is also the first Recording Industry of SA (RISA) vice chairperson. He co-founded Dream Team SA.

Reuben Kumwenda

Veteran Brand Ambassador

Reuben Kumwenda is currently a Candidate Attorney at Norton Rose Fulbright. He is also a youth market specialist, having presented insights into the millennial market to a number industry leaders and top brands in South Africa. During his LLB Degree, Reuben spent two years as a top Ambassador in the BlackBerry Messenger programme. During this time, he was tasked with creating unique activations for the purpose of showcasing BlackBerry’s capabilities to the youth. In his ambassadorship, he was awarded the BlackBerry Ambassador of the Year award in 2013 as well as the best launch concept for BlackBerry in 2012.

Richard Mulholland

Founder Missing Link

Richard founded SA's largest presentation firm, Missing Link and co-founded 21Tanks, SA's first perspective lab. When not addressing many of South Africa's top corporations, he guest lectures on courses for The Cape Graduate School of Business (GSB), and GIBS. As well as blogging on richmulholland.com, Richard is a columnist for Longevity and Destiny Man magazines. He has a tattoo of your Mum on his left bum cheek...!

Khensani Nobanda

Executive Head of Department for High Value at Vodacom

Kensi is a passionate marketer with 15+ years’ experience in the industry. She has worked for some of the most successful international organizations, including Unilever, Diageo and SAB Miller across both local and regional levels. Kensi has worked across various categories such as vodka, skin care, beer, tea and margarine. She is currently the Executive Head of Department for High Value at Vodacom. Outside of work, Kensi is a board member of the Marketing Association of South Africa (MASA), and qualified with her MBA from GIBS in 2013.

Arye Kellman

Creative Director and CliffCentral Show Host

Arye Kellman is CliffCentral.com’s Creative Director and host of CliffCentral’s millennial focused weekday afternoon drive show, #Kellman on CliffCentral (weekdays 4 – 6PM CAT). With a career that spans presenting on national live television as a teen to millions of viewers, to a successful period working in community and national radio, Arye is now pioneering in an online space. In 5 words, he’s charismatic, driven, quirky, dapper and passionate.

Kwanele Nomoyi

Bonolo Smith

Siya Beyile

Katlego Malatji

Sihle Ngwenya

Sihle has worked with Black Label and Miller as an Ambassador. He owns GabaDier Wear, a Street Wear brand for young hustles. Known in a scale of social network as that cool guy with a plan TurnUPGod, he has worked with numerous event company’s and brands to promote their brands and Events on social media.

Sandile Msane

Sandile Msane, Aged 25, Studied Retail Business Management And completed a Diploma at Tshwane University Of Technology. He’s worked With BlackBerry, Samsung, Miller and Nerd Republic as a Brand Ambassador, I own Party Players Enterprise an Events Management Company, I also Partake In NGO Projects to Uplift Community's Within the Tshwane Region, Am also a Commercial Reporter at TransUnion Credit Burea, A Creative by nature and Agricultural Investor in Land and development

Siyasanga Mfenyana

Siyasanga Mfenyana is a 23 year old motivated self-starter that studied a BSc in Behavioural Genetics at UFS. She’s worked with BlackBerry and Era By Dj Zinhle as an Ambassador, and has also been a cheerleader for the Free State Cheetahs. She is currently an Account Executive at an Advertising and PR agency called Idea Engineers and completing a presenting course to hone her skills and follow her passion for the Media and Entertainment Industry. She’s known for tackling her tasks head on with an eagerness to learn and open mind

Thokozani LS Nkosi

The name is Thokozani LS Nkosi; I specialize in popular culture, my interests range from space exploration to sneakers and music. In high school I represented the country in the African Schools Debating, Math Olympiad and the South African Actuaries Development Program; I then went to study BSc Material Science at WITS. I’ve worked with brands like BlackBerry, Miller, Castle Lite, Original Cocktails and Smirnoff as an Ambassador. I also own CityNoiz Entertainment a music production and publishing company, GabaDier Wear an aspiring apparel brand and worked with CoolKidsPhotos an events photography brand.

Conference Schedule

packed with high quality content, just for you.

08:00 - 08:30

Registration and Coffee

08:31 - 08:45

Welcome by Student Village

08:45 - 09:15
09:15 - 09:45

The rise of the Afrillennial (African Millennial)

featuring the latest student spend research.

Ronen Aires
CEO of Student Village

09:45 - 10:45

Experience youth culture through their eyes

SA's most influential students share insights as you've never seen before.

Khensani Nobanda
Executive Head of Department for High Value at Vodacom

10:45 - 11:15

Tea Time (shandeeez)

11:15 - 11:45

How brands are getting it right with youth across the African continent

*international Appearance

Adebola Williams
Founder of red media africa

11:45 - 12:15

#Kellman20 - When You Inspire, You Trend On Twitter

Arye Kellman
Creative Director and CliffCentral Show Host

12:15 - 13:15

Lunch Time

13:15 - 14:15

Speed Dating: Brands get to probe students in a high-octane session

14:15 - 14:45

How ‘Influencer Marketing’ is the key to your brands success

Mike Stopforth
CEO of cerebra

14:45 - 15:45

Brand Ambassadors: Peer to peer marketing @ its best

National brand ambassadors share powerful case studies

Led by Reuben Kumwenda
Veteran Brand Ambassador

15:45 - 16:15

How brands can activate to new Heights

Khuli Chana and Refiloe Ramogase
celebrity extroadinaire and founders of maftown heights

16:15 - 16:30


Whats on the bill:

Plug into the minds of the coolest and most influential students in South Africa where they'll take you on a personal journey of their lives as you've never SEEN through their eyes before.
Heard of the Afrillennial? Now, you can get access to the latest research in understanding the South African Millennial in the areas of personal, work, money & social contexts.
Brand Ambassadors will share their most impactful stories about how brands cracked it using non-traditional marketing methods.
See why Technology, Social Media and Mobile devices in young people’s lives are on par with the air they breathe.
Heard of speed-dating? Student Village have created speed-branding sessions – punchy slots with the most plugged in students, as they take your questions and share what brands like yours should be doing to capture their attention.
International speakers will share how brands are getting it right with the youth in Africa.

Your conference take-aways include:

Insights into youth lifestyle, culture and whats's hot right now.

Understand media consumption patterns of young people.

Understanding youth spending decisions

Invaluable social media and online trends.

How to develop the right engagement strategies.

Understand how to approach this generation in the workplace and get the most out of them.

Who should Attend?

  Public Relations Managers.

  Communication Managers.

  Charities and CSI.

  Brand Managers.

  Media Planners.


  Marketing Managers.

  Digital Marketers.

  Graduate Recruiters.

  Account Managers.

  The Public Sector.

  Human Resources.

Pricing & Registration

Only 150 available seats Get your Conference Tickets early.

Fill out your information

R 3 500 ex vat per person (individual)


complete the form to secure your seat at this conference

R 2 950 ex vat per person (Table of 5)


Love a discount? Get it by booking 5 spots or more


Location and Venue

This Event will be held at

The Venue Melrose Arch

17 High Street

Melrose Arch


About Our Broadcast Partner Cliff Central:

CliffCentral.com – launched on 1st May 2014 – having taken the leap from traditional terrestrial radio to the future of internet and mobile, Gareth Cliff and team aim to create the pre-eminent “infotainment” online content hub. It’s about sharing in real conversations – everything that happens in our world – everything we all experience every day – makes us think… makes us laugh… makes us cry… makes us angry… inspires us… what makes us human. CliffCentral.com is your home and you can join us wherever you are in the world. Listen live on www.CliffCentral.com, the CliffCentral App and on WeChat: CliffCentral Official Account. Alternatively, podcasts are available to listen on demand.

About Our Online Partner Bizcommunity:

Bizcommunity is Africa’s premier promotional and news distribution channel, with a mix of daily industry news designed to enable and connect business communities in our region.

2.63 million monthly page views and 4.7 million monthly newsletters make Bizcommunity.com the go-to place for advertisers, PR professionals, companies and individuals to share business news, opportunities and events.

Bizcommunity.com’s Press Offices allow distribution of professional business-to-business news to more than 370,000 African marketing, media and business communities in Africa and the rest of the world.

Join the Bizcommunity: Apply to become a thought leader contributor, subscribe to industry newsletters, get a profile, list your company and follow opportunities in the biggest multi-industry news website in Africa.