Just like that, 3 months felt like 10 minutes. It’s true when they say ‘time flies when you’re having fun’ because this year’s Freshers Box campaign proved this in a spectacular fashion! Student Village embarked on a whirlwind journey across...

Johannesburg, 19 January 2023 – Youth marketing specialists, Student Village and Youth Dynamix, have conducted a survey of nearly 3000 young people to explore the socio-economic dynamics of South Africans aged 15 to 34 years. The research reveals a potential...

It’s that time again where we sit down to discuss the biggest consumer trends that we see impacting South Africa’s Gen Zs in the coming year. These trends and insights are based on our soon to be released Youth Spend...

Remember when you were a kid and you managed to get your hands on a lucky packet? Who can forget that feeling of sweet anticipation as you ripped the pack open to discover the treasures inside. In 2020 we took...

Graduates are an investment. If you treat them well they can provide the ideas, talent and insights that shape the next generation of your company. It’s therefore important that graduates are given the tools and skills needed to kick ass...

Trends are a moving target. They’re difficult to spot and even harder to get right. For the past 20 years, we’ve seen a lot of youth trends come and go (and come again), which is why we’re always on the...

Once upon a time, there was a brewery called Heineken that wanted to drive trial of their new apple cider to a kingdom of young, smart, and attractive students. They searched far and wide for the right agency until one...

Taxes, levies, increases, and cuts; what does it all mean for you? We unpack the Budget Speech 2022 key takeout for iYouth yethu. Received with some sighs of relief, the Minister of Finance Enoch Godongwana delivered his budget speech on...