At Student Village, we love a good party, but it’s also important to do so responsibly. Recently, we partnered with Diageo to educate students about the risks of drinking and driving through their global responsible drinking initiative dubbed Wrong Side of the Road.
Drinking and driving remains an important issue among students, so our goal was to help them get the facts by watching a short online video. What’s more, we also helped Diageo measure the impact of the clip by getting students to answer a quick survey before and after watching the video.
It’s no secret that students aren’t lining up for surveys like it’s a new pair of Jordans, but thanks to our extensive network of activation and social media channels, we managed to exceed Diageo’s KPI’s with 15,800 unique views and responses.
The result? An overwhelmingly positive shift in perception about responsible drinking and driving with respondents.
“We have a lot of passion for sampling alcohol brands, but we care just as much about responsible drinking. It’s great to be able to work with a brand like Diageo that feels the same. Together we’re keeping the party going but in a way that’s making students safer and more well informed.” – Ronen Aires
If you have an important message that you need to get out there, then send an email to Jono at Jono@studentvillage.co.za. With over 200 000 social media followers, our WhatsApp army, influencer family and activations platforms like Fresher’s, we can help you spread the word.